The French market is all time famous market for its mix economical and cultural market. The market is all about being influenced by the quality, heritage, and authenticity of the product.

Expanding businesses in the French market is quite difficult as French products are world famous brands like Chanel, Louis Vuitton, Dior, Hermès, Givenchy are from France that is the reason why we called them as fashion capital of the world.

We got an opportunity to work with a growing brand of clothing originated from France. We were a well-known brand within France, but when talking about international platforms, they were not recognized as a brand facing much competition with well-settled and world-known brands.

The major challenges faced by the client were,

• Major competition from well-settled brands

As France stands as a global fashion country, many famous brand comes from here. Making it hard for small brands to build their place in the international market.

• Low search and visibility

Due to poor SEO and poor website optimization, the brand was facing a high bounce rate, making the product visibility less and affecting Google ranking.

• Social media Optimization challenges

Brands need to showcase their product on various social media accounts like Instagram and Facebook, which was lacking from the side of our client as these branding required creativity and high quality of content, leading to low brand recognition as compared to international brands.

• Lack of brand management

Our client lacked a unique brand identity, making it hard to stand out in the current market. The negative review was damaging the brand’s reputation in the international market.

• Lack of digital marketing and promotion

Small brands lack balance in organic and paid marketing on Google ads, influence marketing to paid media. Hence, due to a lack of personalized marketing, they end up losing customers and their targeted audience.

• E-commerce challenges

The client used to sell their products on platforms like Vinted and Etsy, where they were facing high fees and had no brand control. With that lack of secure payment, customer reviews and the return policies affected them a lot.

• Lack of a strong and effective Website and Application to represent the brand

Poor website performance and user experience was one the one of the major issue of not converting visitor into customer.

The solution we provided them after understanding all the issue,

We focused on long-tail keywords for better SEO; with that, we improved the website speed and made a mobile responsive website. Create fashion blogs according to the product and targeted audience. Used user-generated content to gain the trust and authenticity of customers. Defined a visual identity for the brand to showcase a clear brand story with that monitor the online reputation and customer reviews. Build loyalty programs for long-term customer relationships. Promoted Facebook and google ads.